Swedish Steel

paradigm shift noun [C] FORMAL
when the usual and accepted way of doing or thinking about something is changed


The right hand need not be ignored any longer… The newest trend is the diamond Right Hand Ring. The diamond Right Hand Ring signifies the strength, success and independence of women of the twenty-first century.

What a bunch of bullshit. Ladies, I hope you see through this nonsense and farce being foisted upon you. What we are seeing here is a paradigm shift, and it's brilliant (no pun intended) from a purely business perspective. The DeBeers mafia has effectively doubled the target market for their product. Imagine how they came up with this one at a meeting.

"All those in favor of doubling our market by tricking women into wearing a diamond ring on their right hand raise their right hand."

As a big fan of capitalism and free markets, I applaud this shameless ruse.

Coca Cola did this same thing a few years ago. Coca Cola used to define their market share based on total soft drinks consumed. As you may well have guessed, the soft drink market is mature, and any growth is incremental if that. Coke took a look at this, and decided their market wasn't just soft drinks, but instead ALL beverages people drink throughout the day. Now they're fighting tea in China, sake in Japan, your morning coffee (have a Coke instead), every damn beverage you enjoy.

Don't drink 7 glasses of water a day. Make it 7 Dasanis(tm) instead.